SIMPLY DARLING

New British designer Darling launched in 2008 to a fanfare of applause from the fashion industry. Since then their star has risen incredibly quickly and indeed many of you fell in love with their debut Autumn/Winter collection and you were in good company – so did Fearne Cotton (Radio 1 DJ), Holly Willoughby (Dancing on Ice), Claudia Winkleman (Strictly Come Dancing) and Diana Vickers (X-Factor), to name but a few. The label sits very comfortably alongside our top-end designers, whilst carrying a tiny price-tag. Their featured ‘It Dress’ for Spring is a flower print ruffle dress at a credit-crunching £69.95.