Odd Molly

If you think the only good things to come out of Sweden are ABBA and IKEA, then think again, ‘cos our collective favourite designer of the season is ODD MOLLY and we are not alone in our praise as they attained a prestigious industry design award in 2008, as well as securing Danish beauty Helena Christiansen as the face of their label. The collection is hard to pidgeon-hole - it is incredibly charming with a twist of vintage, whilst successfully managing to juxtapose cool with comfort. Even more impressive, we have a waiting list for their collection – obviously my name is fairly near the top – I am lusting after a gorgeous crochet-knit pink cardi-coat. Not bad for hurdy-gurdy-land eh?